1. Introduction

Insight Institute AG, a Swiss company headquartered at Bergstrasse 139, 8032 under company number (UID) CHE-112.261.967 ("INSIGHT", "we"/ "us"/ "our") is responsible for the processing of personal data we collect about you ("you", "your") within the scope of market research activities which you participate in.
We process your personal data in accordance with the Federal Act on Data Protection (DSG) and the corresponding Data Protection Ordinance (VDSG).
Furthermore, we are committed to adhering to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (ESOMAR: www.esomar.org) and to the professional ethical standards and guidelines as set forth by the Swiss Data Insights Association (www.swiss-insights.ch).
This Privacy Policy provides you with the relevant details on data processing within the scope of our activities, and your data protection rights. It details how we collect and process your personal data when you visit our website, when you use our services or participate in our market research studies.

2. Purpose of Data Collection

Your personal data will be used exclusively for the purposes specified below and for which you have given your consent. We collect and process personal data only to the extent necessary in order to fulfil the respective purposes. Your personal data will only be used as we describe in this Privacy Policy unless you have expressly given consent for us to use your personal data for other purposes. We will ask for your consent in advance if we intend to use personal data for which we have your consent to process for purposes other than those specified in the Declaration of Consent.
We collect and compile your data as part of our market, social and opinion research activities, in order to provide decision-making aids to companies and public bodies. The aim of market, social and opinion research is to observe, assess and describe behaviours, attitudes, opinions, etc. The exclusive focus is on gaining insights into groups of people and not on your personal data as an individual. Your data may be collected in various ways (online, by telephone, in writing or in person with an interviewer or using a measuring procedure).
Your data will not be used for automated decision-making or profiling.

3. Personal Data and Data Collected by Us

Personal data is information that relates to you as an individual, either directly or indirectly; by "indirectly" we mean in combination with other information. Examples of personal data include your name, postal address, email address and telephone number, voice, picture or unique device identifier, and responses or observations we receive from you or about you within the scope of market research studies.
Contact details / registration / master data
We collect data in order to provide many of our services. This data may include, but not be limited to, name, postal address, telephone number and email address ("registration data" if you are in our address pool, also referred to as your "master data"). We use your registration/master data to communicate with you and to inform you about our guidelines and terms & conditions, or for when we answer your queries. If your data is in our address pool, we will also use your registration/master data for requests to participate in our research studies.
Applicant data
If you apply for a job at INSIGHT, we will collect and process your contact details and applicant information for the purpose of decision-making as to potential employment with us. This includes information in relation to your professional life as well as information stated in your CV, certificates, transcripts, and employment reference letters.
Research/survey data
This includes all types of personal data collected from you during your participation in our research. The aim is to analyse behaviours, opinions, and attitudes. It does not involve interpreting your personal data but that of a group of people in anonymised form.
Group discussions and one-to-one interviews for market research purposes are generally recorded on video for subsequent note-taking and analysis. In addition, third parties who have commissioned us to conduct research (hereinafter referred to as “CLIENTS”) may, from time to time, follow discussions or interviews live via a screen set up in a different room for quality assurance purposes. Whenever this is the case, data protection and participant identity protection will also always be ensured. We are not permitted to pass on any video recordings to our CLIENTS without your prior written consent.
We work with TYPEFORM S.L. Carrer Bac de Roda, 163, 08018 Barcelona. (typeform.com) for our online surveys. Your answers will be stored on typeform.com. Typeform's data is hosted on Amazon’s AWS service. For more information about Typeform’s data security, click the following link: https://www.typeform.com/help/what-happens-to-my-data/
Data stored on Typeform will be deleted two months after completion of a respective research project.
Publicly available sources
We may collect additional information (contact details) about you as a representative of a client or prospect from publicly available sources. These sources are mainly, but not exclusively, professional social media networks, such as LinkedIn and XING, but also your respective company’s websites and possibly other websites as well. We use this data to optimise communication with you or, depending on the research purpose, to ensure that your profile fits the target group we are looking for.
Financial transaction data
Bank details, payment information (e.g. to compensate you for participation in studies, or payments made by you for services purchased from us).
Personal data provided to us by our Clients
We may receive your contact details from a Client who has commissioned us to conduct a survey about a specific target group. For example, a Client may provide us with a list of their end customers for this purpose. The Client who provides the list is subsequently responsible for processing your contact details and research data. In such instances, we will inform you as to where we received your contact details from.

4. Processing Personal Data of Children

INSIGHT does not collect or process any personal data of children under the age of 16 without prior parental consent pursuant to the relevant law. If we become aware that personal data of a child has been collected without parental consent, we shall proceed to erase that data immediately.

5. Processing of Sensitive Data

If necessary to fulfil a project-related research purpose, we may process particularly sensitive data about you ("sensitive data"). Sensitive data is personal data revealing racial and/or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, as well as genetic data, biometric data uniquely identifying a natural person, data relating to administrative and criminal law proceeding or sanctions as well as in relation to social welfare measures, health-related data or data concerning the sex life or sexual orientation of a person. We may process sensitive data if you have voluntarily given your prior, explicit and separate consent to do so within a specific context for a specific purpose, e.g. within the scope of your participation in a market research project. We may also process sensitive data you have disclosed publicly if it corresponds to the project purpose. purpose. We may also disclose sensitive data if this is necessary to assert, exercise or defend legal claims.

6. Passing on Personal Data

Unless your explicit consent to transfer personal data to other third-party categories has otherwise been given, we shall only disclose your personal data for the purposes and to the third parties as set out below. INSIGHT shall take reasonable steps to ensure that your personal data is processed, secured, and transferred in accordance with applicable law.
External service providers
If necessary, we commission the services of other companies and individuals with whom we have entered data processing agreements for the purpose of performing certain tasks to aid in the provision of our services. For example, we may share personal data with external facilitators/interviewers or providers who manage our databases and applications for the purpose of providing data processing services or for transmitting information requested by you, or we may share data with call centres for the purpose of providing support services or conducting surveys within the scope of market research projects. We will only share this data with external service providers, or allow external service providers access to this data, to the extent necessary for the respective purpose. This data may not be used by the external service providers for other purposes, in particular, this data may not be used by the external service providers for their own purposes or for the purposes of third parties. INSIGHT's external service providers are under contractual obligation to keep your personal data confidential.

Public authorities
We will only disclose your personal information to public authorities if required to do so by law. For example, INSIGHT will respond to requests made by courts, law enforcement agencies, regulatory bodies, and other public and government authorities, which may include authorities outside your country of residence.
External Clients
If we are recruiting (search for market research study participants) for another institute or company (Client), we will forward your details to our Client. You will be informed and your consent requested in advance before passing on any such details. We will not pass on any personal data without your prior consent. Our Clients are also under the obligation to use the data exclusively for the research purposes that have previously been defined. Both we and our Clients are under the obligation to protect your data from misuse and to ensure that the principles of data protection are observed at all times.
Our Clients may request recordings of group discussions and one-to-one interviews for further analyses or internal training. We may only pass on these video recordings to our Clients with your written declaration of consent. We will not pass on any recordings or any other personal data to our Clients without your declaration of consent.

7. international Transfer of Personal Data

When participating in international studies, it may be necessary for INSIGHT to transfer your personal data to countries other than Switzerland. In the event of any international transmission of your personal data you will be informed in advance and asked for your consent.

8. What Happens If You Do Not Provide Personal Data to Us?

Your participation in our market research studies is always voluntary. You may therefore discontinue your participation, and thus your disclosure of personal data to us, at any time. If you withdraw your consent to the processing of your personal data, (i.e. also erasure of collected personal data, with exception of anonymous information derived from personal data) or terminate your membership in our address pool, you will no longer receive requests for future studies and will no longer be entitled to any participation incentives or compensation that INSIGHT offers to participants.
If the processing of your personal data is necessary to fulfil a contract between you and us, and you fail to provide the required information, we may discontinue our services under the contract. In that case, we will notify you in advance.
If data processing is necessary to prepare or conclude an employment contract with you and you fail to provide personal data that we require for this, we may be unable to process your application.

9. Cookies/Tracking/Banners and Other Technologies in Relation to the Use of Our Website

We typically use “cookies” and similar technologies on our websites which allow for an identification of your browser or device. A “cookie” is a small text file that is sent to your computer and automatically stored by the web browser on your computer or mobile device when you visit our website. When you revisit our website, we can recognise you, even if we do not know your identity. Apart from cookies that are only used during a session and deleted after your visit to the website (“session cookies”), we may use cookies in order to store user configurations and other information for a specific length of time (e.g. two years) (“persistent cookies”). However, you can set your browser to reject cookies, save them for one session only or delete them early. Most browsers are preset to accept cookies. We use persistent cookies to store user configurations (e.g. language, automatic login) to understand how you use our services and content. Certain cookies are sent by us to you, others by business partners we collaborate with. If you block cookies, certain functions may no longer be available to you (such as language settings, contact forms).

We use the “Real Cookie Banner” consent tool to manage cookies and similar technologies used (tracking pixels, web beacons, etc.) and for related consent management. Details as to how “Real Cookie Banner” works are available at https://devowl.io/rcb/data-processing/

In addition, we use plug-ins or links on our websites to social networks such as Instagram or LinkedIn, as well as to third-party websites that are neither affiliated with INSIGHT nor operated, nor controlled, nor managed by us. These are visible to you (typically by way of their respective symbols/logos). The policies and practices set out in this Privacy Policy do not apply to these third-party websites. We do not assume any responsibility or liability for the safety or protection of any data collected by third parties. We do not receive any information about you from the respective operators.

10. Business Transfers

We transmit personal data to the extent that this is reasonable and necessary in the context of reorganisations, mergers, divestitures or other transfers of business assets ("Business Transfers"). We will ensure that the recipient of your personal data agrees to treat your personal data in a manner that complies with applicable data protection law and is in keeping with the original purposes of data processing. We will continue to ensure that personal data remains confidential and will inform affected data subjects before their personal data is transferred to another responsible party.

11. Legal Obligations and Legal Defence

Certain circumstances may require that we use and store personal data for legal reasons, for example, to prevent, identify or investigate a criminal offence, or to prevent a loss, fraud or other misuse of our services and IT systems. We may also use your personal data to comply with our internal and external audit requirements or for data security purposes, or to protect our rights, data security, safety, property, or the rights of other persons.

12. Organisational Measures

INSIGHT takes data security very seriously. We take all necessary physical, electronic, and administrative security measures to protect the data we collect, including personal data, from accidental or unlawful destruction, loss, alteration and unlawful disclosure, and to prevent unauthorised access to personal data transmitted, stored or otherwise processed. Our information security policies and procedures are based on generally recognised international standards and are reviewed and updated on a regular basis as necessary to meet our business needs, technological changes and regulatory specifications. Access to your personal data will exclusively be granted to those INSIGHT employees, service providers or partners who require such access to fulfil the purposes previously defined.

Our employees are contractually obliged to comply with the following laws and industry standards:
• DSG/VDSG (Federal Act on Data Protection and the corresponding Data Protection Ordinance).
• Professional ethical standards and guidelines as set forth by the Swiss Data Insights Association (www.swiss-insights.ch)
• International Code on Market, Opinion and Social Research and Data Analytics (ESOMAR: www.esomar.org)Employee Privacy Policy

In the event of a data breach involving personal data, INSIGHT will comply with all applicable laws regarding its duty to notify in the case of a personal data breach.

13. Technical Measures

Our databases are stored in secured environments. Personal data and survey data are stored separately where possible. Personal data can only be accessed by designated INSIGHT specialists. Our Clients do not have access to personal data.

14. Your Rights

As a data subject, you have certain rights in relation to your personal data we process. This applies to all processing activities governed by this Privacy Policy. INSIGHT respects your individual rights and will respond to your concerns in the appropriate manner.

Below you will find information about the rights you may have pursuant to applicable data protection law:

The right to withdraw consent: If the processing of personal data is based on your consent, you have the right to withdraw this consent at any time by following the procedure explained in the relevant Declaration of Consent. We will ensure that consent can be revoked in the same way it was obtained, e.g. electronically.

Right to rectification: You have the right to request that we rectify any inaccurate personal data relating to you. We make every reasonable effort to keep personal data that is in our possession or under our control and used on an ongoing basis accurate, complete, up-to-date and relevant based on the most current information available to us.

Right to restrict processing: You may request us to restrict the processing of your personal data if

  • you contest the accuracy of your personal data,
  • the processing is unlawful and you request restriction of processing in lieu of erasure of your personal data,
  • we no longer need your personal data, but you need it to assert, exercise or defend a legal claim, or
  • you object to processing while we verify whether our legitimate interests override yours.

Right to access: You have the right to request information from us about your personal data that we process, including information about the categories of personal data we hold or control, about the purpose of use, about the source of the personal data if we did not collect it directly from you, and, if applicable, as to whom and in which country the data has been disclosed. You have the right to request a free copy from us of your personal data we hold. We reserve the right to charge a reasonable fee for any further copy you may request.

Right to data portability: On your request, we will transmit your personal data to another controller if this is technically feasible and provided that the processing is based on your consent or is necessary for the performance of a contract.

Right to erasure: You have the right to request that we erase your personal data if

  • your personal data is no longer necessary for the purpose for which it was collected or otherwise processed;
  • you have the right to object to further processing of your personal data (see below) and you exercise this right to object to processing;
  • the processing is based on your consent, you have withdrawn your consent and there is no other legal basis for processing;
  • your personal data has been processed in an unlawful manner;
  • to comply with a legal obligation that requires us to process the data;
  • to comply with statutory data retention obligations;
  • to assert, exercise, or defend legal claims.

Right to object: You have the right to object at any time to the processing of your personal data on grounds of a specific situation. In such an instance, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds and an overriding interest for doing so or in the case of asserting, exercising or defending legal claims. If you object to the processing, please indicate whether you wish us to erase your personal data or restrict the processing of your data.

Right to file a complaint: In the event of a suspected breach of applicable data protection law, please contact our data protection officer: Thomas Gehrig (gehrig@insightinstitute.ch)
Further contact details are available under clause 17 of this Privacy Policy.

Kindly note:

Processing time: While we will make every possible effort to comply with your request within thirty (30) days, processing may take longer for certain reasons related to the relevant law or to the complexity of your request. If this is the case, we will inform you accordingly.

Restriction of access: There may be instances, due to legal requirements, in which we are unable to grant you access to your personal data, or are only able to grant you limited access. If ever we deny your request for access, we will inform you of the reason for doing so.

No identification: There may be some instances in which we are unable to identify your personal data based on the information provided in your request. Below are two examples of personal data that we will not be able to identify if you have only provided us with your name and email address:

  • Data collected via browser cookies.
  • Data collected via public social media websites where you posted your comment under a username or nickname.

In such instances, where we are unable to identify you as a data subject, we will not be able to comply with the exercising of your rights as set forth in this clause unless you provide us with additional details that enable us to identify you.

Exercising your rights: To exercise your rights, please contact our data protection officer, e.g. by e-mail or letter. The relevant contact details are shown at the end of this Privacy Policy.

15. Storage of Your Personal Data

As a general principle, we erase the personal data we have collected from you as soon as it is no longer needed to fulfil the purpose for which it was originally collected (generally after two years). However, we may, under certain circumstances, be required by law to retain your personal data for a longer length of time.
Moreover, we will not automatically erase your personal data if you request us to not contact you again in future. To comply with this type of request, INSIGHT keeps records with information about individuals who do not wish to be contacted again (e.g. in the form of email newsletters or recruitment campaigns for market research projects). Unless you instruct us otherwise, we will treat your request to not be contacted again as consent to store your personal data for the purpose of keeping such records.

16. Amendments to this Privacy Policy

We reserve the right to change our data protection practices at our discretion and to update or amend this Privacy Policy at any time. This Privacy Policy is effective as of the "last updated" date stated at the top of this Privacy Policy. We will treat your personal information in accordance with the Privacy Policy under which it was collected unless we have your consent for use of an updated Privacy Policy or for your personal data to be treated in a different manner.

17. Contact Details

Please send any questions in relation to data protection or requests to exercise your rights to the following address:

E-mail: gehrig@insightinstitute.ch
Tel.: +41 44 387 90 93

Postal address:

Insight Institute AG
Mr Thomas Gehrig
Bergstrasse 138
CH-8032 Zurich

Last updated: 28.8.2023