About us
insight is a qualitative research institute headquartered in Zurich. We conduct approximately 50-60 research projects a year covering a wide range of topics and industries, nationally and internationally. The services we provide include conceptualising, consulting, conducting and analysing a broad spectrum of research projects.
For quantitative and/or combined research approaches, we collaborate with a network of professional partner institutes.
Research
The main aim of qualitative research is to gain a full, in-depth understanding of attitudes, needs, motivations, perceptions, decision-making and behavioural patterns held by consumers and customers in a hermeneutical sense.
Thorough knowledge in three areas is required, in order for practical benefits of qualitative research to become evident:
- Knowledge of the relevant research and moderation techniques
- Knowledge of the respective industry and the mechanisms specific to that particular industry
- Knowledge of the cultural context of a market
The appropriate methodological approach needs to be redefined for each specific task and objective. To that end, we draw on a set of both long-established and innovative methods
Information for market research participants
We are always looking for new research participants for individual interviews or group discussions. If you would like to be included in our pool, please contact us.
Informations for Interviewpartners
We are always looking for new interview partners for our individual interviews or participants for group discussions. If you would like to be included in our pool, please register with us.