The services provided by insight cover conceptualisation, consulting, implementation and analysis, primarily of qualitative research projects. All research is conducted by a team of experienced professional researchers and moderators. For quantitative or combined research projects, insight collaborates with a network of trusted partner institutes. We meet the challenge of modern, complex and high-paced markets by applying in-depth, explorative research approaches.

We give top priority to the precise definition of methodology (in many cases, the wrong choice of methodological approaches lead to distorted research results), social-scientific questioning techniques as well as in-depth, application-oriented evaluations and analyses. For insight, in addition to a sound and methodically professional implementation of research projects, knowledge of individual market mechanisms acquired through extensive professional experience is deemed key. Thanks to an in-depth understanding of how markets operate, and by taking cultural contexts into account, insight’s team of experts is in an excellent position to interpret research results meaningfully and with a view to their practical relevance.